The California Raisins

The California Raisins… I heard it thru the grape vine not much longer will you be mine….

The California Raisins were a marketing tool by the  California Raisin Advisory Board to promote the sale of raisins. The adds featured singing raisins. They were so popular that  several music albums and tons of toys figures ranging from plush to PVC plastic toys were made. Here we have some of the PVC figures that were part of a Hardee’s restaurant chain  promotion for their cinnamon raisin biscuits. The California Raisins are also a part of  the permanent collection at the Smithsonian Institution.

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